Organisations of all sizes and across industries use Apple products because they’re the best for users, IT and the organisation. Every organisation cares about optimising processes, creating amazing customer experiences, and developing informed and engaged employees.

• Powerful hardware – Organisations and small businesses thrive when employees have access to the right products, helping them tackle anything from everyday tasks to the most demanding workloads.Apple hardware and software work together to deliver a seamless experience that just works. And with incredible power efficiency, employees can be productive all day.

• An intuitive, familiar interface – People want the technology they use at work to be as good as what they use at home. Many people already use Apple devices in their personal lives, so they’ll probably want to use Apple devices at work too. That’s because Apple devices are instantly familiar, intuitive and easy to use.

• Devices that work even better together – Organisations and small businesses move faster today than ever before. For people to meet the demands of their work, they need to seamlessly multitask across devices. Apple builds devices with Continuity features that enable employees to work with multiple devices effortlessly and securely. Employees can use their iPad to extend the workspace of their Mac. Or they can use Instant Hotspot on their iPhone to connect their Mac or iPad to the internet outside a Wi-Fi network. This seamless integration across devices gives employees options to help them be more efficient and do their best work.

• The best platform for apps – Small businesses and large organisations want to get work done as efficiently as possible. But paper processes and using tools that require people to be at a specific location create inefficiencies that cost your customers time and money. With hundreds of thousands of apps available for Apple devices, teams can get any job done in more flexible, creative, collaborative and connected ways. Employees can easily make documents, be creative, plan projects or manage finances with apps on iPhone, iPad and Mac.

• Built for compatibility – Apple devices are compatible with any organisation’s environment. Operating systems for iPhone, iPad and Mac have built-in support for the most commonly used productivity and collaboration systems, including Microsoft Office 365 and Google Workspace. Apple devices also work seamlessly with key infrastructure services, such as Microsoft Exchange for email and calendars, as well as wireless networks and VPN solutions from Cisco. So employees can quickly get to work with the tools they need to be productive, and IT teams can easily manage everything at scale.

• Secure by design – For years, companies have been collecting customer data online by tracking users and gathering personal information from their devices. Organisations must secure their employees’ and customers’ information to prevent these costly data breaches. Apple designs its products to protect an organisation’s information while respecting employees’ privacy. Apple products offer this security and a great experience to employees, giving them the freedom to work the way they want. And because many of Apple’s privacy features are enabled by default, employees and IT teams won’t need to perform extensive configurations on new Apple devices.

• Deployment and management streamlined – Small businesses and large organisations need to get devices and apps into the hands of employees quickly and efficiently. But setting up, backing up and updating those devices while supporting and onboarding employees can quickly become hard to manage. With Apple devices, IT teams can set up everything employees need before they open the box, which can save time and money. On average, it takes 5 minutes to configure a Mac computer compared to 60 minutes for a PC.

• A smart investment – Small businesses and organisations are always looking for ways to increase their bottom line. Customers want affordable devices that are reliable, efficient to manage, and easy to support and repair. Apple devices stand up to everyday demands, whether customers use them in the office or out in the field. Flexible and cost-effective purchase options, such as leasing, can help your customers save money while keeping employees updated with new devices. And support options such as AppleCare for Enterprise make support and repairs simple for employees and IT.

• The right support and services for work – It’s not easy for small businesses and large organisations to get the support they need. Apple can help with services that meet the needs of any organisation – such as help with financing, set-up, security, support and more. Apple services integrate seamlessly with Apple products, so employees and organisations have what they need. 

• Proven success across industries – Technology is transforming the way people work, and the pace of change is always accelerating. Apple is changing industries such as retail, finance, insurance, transportation, education, government and more. Because Apple’s innovative products integrate seamlessly with your customer’s existing infrastructure, deploying Apple devices is as easy as using them. And with industry-leading security, a robust ecosystem, and on-device machine learning and augmented reality, organisations in every industry are building the future of work with Apple.

Some advantages help people to be more creative and productive at work. Other advantages matter most to your customers’ organisations, their leaders, IT, developers and other decision makers. In addition to the advantages, you’ll get access to the latest updates for each device.

What’s new for Apple at Work

Powered by next-generation Apple silicon, MacBook Air with M4 and Mac Studio featuring M4 Max and M3 Ultra are built for Apple Intelligence, which helps employees get work done effortlessly. iPad Air with the M3 chip is a powerhouse for productivity with support for Apple Intelligence and pro-level accessories for skilled work. iPad with the A16 chip brings faster performance and seamless connectivity for everyday work.

The new MacBook Air with M4 delivers incredible value for organizations, with powerful performance, support for two external displays in addition to the built-in display, and all-day battery life in a fanless, strikingly thin, and light design. Mac Studio is powered by the most advanced Apple silicon and continues to deliver breakthrough performance, so pro users can tackle demanding projects with ease and speed.

The new iPad Air brings next-level performance to employees, accelerating AI workloads and unlocking even greater productivity and creativity from anywhere. And iPad now has double the starting storage and the A16 chip, bringing even more value to customers.

Get things done with Apple Intelligence – Employees can use Apple Intelligence to enhance their creativity and productivity through delightful features that are intuitive and easy to use.

MacBook Air has enhanced display support – For people who like to spread their work out, MacBook Air now supports up to two 6K external displays, in addition to its built-in Liquid Retina display.

Mac Studio is the most powerful Mac ever – With Thunderbolt 5, up to 512GB of unified memory, and an SSD with up to 16TB storage, employees get the ultimate pro desktop with Mac Studio—all in a compact design.

Boost productivity with iPad Air – iPad Air with the M3 chip and pro accessories helps people get more done at work.

Speed for everyday tasks with iPad – iPad delivers efficiency and more capacity for essential workloads.

Apple devices are software-upgradeable, and the latest OS versions work across multiple generations of products. System updates are free, and the process itself is automatic. This has many benefits — devices can be used for longer, users get the very latest software features, any emerging security threats can be rapidly addressed with an update, and it also delivers unparalleled platform consistency which makes Apple devices easier to support and manage. Having multiple generations of devices on the same OS version also streamlines app development and maintenance, helping to drive innovation.